Bob Lange was appointed Senior Vice President, Head of Business Analysis and Market Forecast in 2018. Bob’s team is responsible for market research and forecasting, business analysis and benchmarking to support Airbus Strategy covering products, services, and value chain positioning. He began his career as a Future Projects engineer in the military transport segment after completing an apprenticeship and an honours degree in Engineering at Bath University. In over 30 years at Airbus, his responsibilities have alternated between marketing Airbus and its products towards the outside world and acting as the Voice of the Customer internally in the field of product development. Bob held marketing account responsibilities in North America and Asia followed by Product Marketing responsibility for A330/A340 and A3XX (A380), He subsequently led the New Product Communications team before moving to Product Strategy where he worked on the launch of the A350 XWB. His exposure to long-range markets stimulated a particular focus on aircraft interiors and cabin product development. Bob led the Interiors Marketing team before being appointed Vice President Marketing in 2011 and Head of Market Forecast and Product Strategy in 2013. Bob is a Fellow of the Royal Aeronautical Society. He is married with two adult sons and enjoys rugby, football, sailing and golf.